It’s no secret that video is fast becoming a necessary part of digital marketing – For starters we all watch a lot more online videos than we used to, from music videos, film trailers and stupid cat videos, to product demonstrations, explainer videos and corporate presentations. Here are four very compelling reasons why you should be using video…
By 2017, video will account for 69% of all consumer internet traffic – Cisco Systems Inc
1. WHY IS ONLINE VIDEO SO IMPORTANT?
As marketers we need to present and occupy the same spaces and channels that our customers do. If the rocketing numbers that reflect the incredible rise in B2B and B2C video consumption are anything to go by then the hottest places to be seen are in online videos.
75% of senior executives told Forbes they watch work related videos at least once a week
2. VIDEO INCREASES YOUR REACH
Being accessible and visible through the use of online video content exposes your brand to a whole new audience and many more potential customers. Video sharing sites such as YouTube, Vimeo, Dailymotion and Facebook have a staggering number of users.
YouTube has more than 1billion unique visits every month – more than Yahoo, Bing & Ask combined
Video also benefits from being truly cross-platform and thrives on any channel, allowing you to create assets that can be easily shared and made use of across Twitter, Facebook, Google Plus, within your email marketing campaigns, on your website and so on.
3. GOOGLE LOVES VIDEO CONTENT
Google no longer favours static websites – As it places less importance on traditional keyword optimised content it looks to the increasing trend of video consumption from consumers. As a result Google now places more and more importance on video within its search results.
You’re 53x more likely to appear on pg.1 of Google if you have video on your website: Forrester Research
4. EASILY ACCESSED, EASILY DIGESTED
Today content needs to be quickly and easily accessed and digested, with the consumer putting in minimal effort. People are hungry for information but rarely want to spend much time getting it.
Think of video in this way: Are you more likely to read an article of 2000 words to find the answer to a question, or watch a two minute video?
Furthermore modern tech, notably smart phones makes that two minute video far more digestible, not to mention convenient to consume whenever and wherever you are.
People only remember 20% of what they hear and 30% of what they see… But they remember 70% of what they see and hear.