Whiteboard Animations are short animated videos where you watch an artists drawing unfold accompanied by a spoken script.
There are lots of ways whiteboards can be used from helping start-ups promote their big ideas and explaining complex subjects to increasing awareness of important issues and telling your very own story.
Whiteboards are incredibly engaging and appealing, they stimulate what’s called ‘viewer anticipation’ a reaction we experience as we anticipate what might be coming next.
They’re great at focussing our attention, and even proven to improve information retention by up to 15%, making them perfect for internal training, distance learning and other educational resources.
Most importantly whiteboard animations can be produced quickly, and can be a cost effective way to engage and retain your audiences attention.
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