Videos for Marketing2019-02-01T16:53:24+00:00

Videos for Marketing

the best way to reach a wider audience and get noticed

What is a Whiteboard Video?

The whiteboard animation style is very popular, as it tends to be quite cost-effective to produce. Whiteboard videos are where you see a hand holding a pen draw out an image on the screen. Usually, this is sped up so the drawings appear quite quickly. Within the animation industry, these can sometimes be referred to as video scribes or drawing videos.

Should I choose a Whiteboard Video Style for my video?

Whether or not the whiteboard video style is suitable for your video is often established during the initial discussions. What works for one company may not work for another. That said, most videos style in one way or another can work for anything, it really depends on the style of videos you like and feel fit within your brand. Considering the target audience is also important, as producing a video, for example, that is fun and playful when the audience and subject matter is quite serious – may not work for you.

One of the biggest parts of creating a whiteboard video is often overlooked, and this happens at the very start of the video production when planning and creating the script. How way a script is written and the tone of it, plays a very important part in how well or not your video will be received. A well-written script can make all the difference between a video that hits the spot to a video that fails.

How Much does a Whiteboard Video cost?

Costs for an animated Whiteboard video can vary from job to job, but as a guide, we recommend around £1,000 per minute as a guide. There are of course many factors that can affect the price, such as how complex the drawings are, how many drawings need to be created and the style of drawing. The length of the whiteboard video will also affect costs. There is also consideration given to how much time is spent helping to produce the script in the first instance, plus whether there is a professional voice over and music being used.

How Long will it take to produce my Whiteboard Video?

To produce your whiteboard video we would normally recommend a production time of around 4 to 6 weeks. That said, it is possible to create something quicker, this really depends on how quickly we receive feedback and whether we need to place extra resources into the production to meet the deadline. One thing is for certain, we would never take on a project we didn’t feel we could complete on time.

What is the process of creating a Whiteboard Video?

Our production process is simple, and can be broken down into 4 main parts;

Scriptwriting and establishing the look and feel for video
Concepts and visual storyboard
Voice over recording
Whiteboard animation production
Sound effects and music.

Each stage of the process usually requires feedback from yourselves. This in itself can affect the production schedule, but we help every step of the way to ensure things stay on track.

Why should I Choose Yudle to create my Whiteboard video?

Yudle animation has been producing high-quality bespoke whiteboard videos for over 5 years. We have created animated videos for clients such as Google, Subway Foods, The Premier League and the Royal Society for the Protection of Birds. Whilst our main client base is smaller SME’s we have a track record of being able to price consistently high-quality animated videos for all levels of business.

Our whiteboard videos are totally unique, everything we draw is hand drawn and bespoke to your video, we don’t use clip art or stock images like many competitors. This means your video is 100% copyright safe. Plus being unique to you means this has an increased chance of standing out of the crowd and working better for you.

Consider Yudle for your next explainer video, feel free to call us on 0800 211 8571 or email us at [email protected]

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