How Much Do Whiteboard Animations Cost Per Minute
Within the UK we tend to refer to this style of animation as 2D Whiteboard videos, but in other countries like the US, they are often referred to as Scribes, or Videoscribes. They are in fact one in the same thing, so to avoid any confusion as our market tends to be more UK based, we will always refer to them as Whiteboard Videos.
So now that’s cleared up, back to the important question of how much does it cost to produce a 1 minute whiteboard video. As you have probably guessed there’s not a simple answer, as many factors can affect the costs of producing a video, so we have broken this down into 4 main factors;
- Complexity and style of drawings
- Plain lines, shading or colour
- Whether motion graphic is intermixed
- If there is a voice over and music
There is also one other factor, which is a usage licence, but this is less common, as most whiteboard videos are for web use it is rare that they end up on national TV, so all the costs we mention here are based on Web use only. If a video was intended to be shown to a larger audience on a TV network then typically costs can be multiplied by 5 to allow for any distribution rights. So for the avoidance of any confusion, we are talking online only, where the video will be used in a website, email marketing, youtube and alike.
Complexity and Style of Drawings
The style of artwork is usually established by looking at the client brand, creating concepts and working towards a look and feel that everyone is happy with and suits the message and audience of the video. Typically whiteboard videos will have a ‘hand-drawn’ feel as this is what you expect from this type of video. So the artwork tends to be more playful and in most cases has a cartoon, relaxed feel.
Black & White or Colour Whiteboard
If you imagine that each drawing is made up of layers. The first layer is the rough sketch, this is the first stage where the artist roughs out what they intend to draw, this is discarded when it comes to the final video, but is the important first step. Once the rough sketch is approved, another layer is added, this is the main black keyline, and this is the line that the pen and hand will draw out and forms the main part of the whiteboard animation. For lower budget whiteboard videos, this is possibly the only 2 steps; a rough sketch followed by the final cleaned up black lines. This is fine and works really well, but these videos can sometimes look a bit too flat and a bit bland. This is where shading and colour tend to come in to bring more life to the video which in turn helps make the video more engaging.
So we have layer 1 as the rough sketch layer, then layer 2 as the main black outline, then layer 3 can be added as a grey shading and colour layer which sits behind the black keyline. Colour and shading really help to make the video visually more appealing, but adding this additional layer of information requires more time and will always be a more expensive option.
Added Motion Graphic
Whether you have opted for only the straight forward black keyline or are making use of shading and colour, the motion graphic animation can be added to act as another layer of engagement. Motion animation allows us to slide artwork in, make items pop up on the page or move about in more dynamic ways than a basic whiteboard animation allows. So rather than just relying on a hand with a marker pen drawing everything out, the motion graphic animation lets us be more creative. At times it is almost essential to ensure the flow of the video is right, as drawing out some elements by hand would be too time-consuming and wouldn’t suit the message being portrayed at that time. It is also important to keep in mind that motion graphic animation does not have to be used in every scene, it may be used in only a few places, this adds great effect but not necessarily excessive costs.
Voiceover and Sound Effects
Not all videos require a voice over, this really depends on the message being conveyed and whether the video is being used in a situation where sound would not be heard. In most cases, it is common to have a voice over as this helps impact on both the visual and auditory senses, which makes the message more memorable and therefore your video will be more effective. Adding in subtle backing music and some subtle sound effects for pops and swooshes also help give the video a more professional feel and helps to ‘sell’ the mood of the video and draw attention to certain aspects of the animation.
Hopefully, you now have a better understanding of what goes into creating a whiteboard, so we can now address the important question of how much does it cost to create a 1 minute of whiteboard video. We have put together a couple of examples starting from a basic black lines only whiteboard video through to a video that makes use of all the bells and whistles such as both colour and motion graphics.
All the below options are for a 1 Minute Whiteboard Video.
- B&W whiteboard, no voice over or music: £599.00
- B&W whiteboard, with voice over and sound effects: £799.00
- Colour whiteboard, with voice over and sound effects: £999.00
- Colour whiteboard, with motion graphic animation, voice over and sound effects: £1399.00
Whilst pricing still varies on a job-by-job basis, this hopefully has provided some insight into how much a whiteboard video costs, and if you wish to discuss your requirements in more detail, give us a call we’ll be happy to talk through your options.