Animated explainer videos are a great way to market your startup company with compelling content that can engage and retain your audience, be it investors or consumers.
Animated explainers are short, easy to understand videos that typically start by defining a problem, move onto explaining why the problem needs solving, and then offer a solution in the form of your product or service, ending with a call to action.
These kinds of videos are perfect to use on the homepage of your website, providing your visitors with a much more compelling way to find out about the features and benefits that you offer them than with traditional text and pictures.
The key to the success of any explainer video is in the script, however elements including the voice over and backing music can all have a huge impact on how effective it is for your brand.
Characters are often used within explainers to help identify with audiences and instil empathy with your brand.
As consumers increasingly turn to video content to find out more about the products and services they demand, making use of animated explainer videos can help you effectively get your message across in a format that’s easily shared among others on social media, helping your startup get traction and accelerate further.
Call us today on 0800 211 8571 to find out more about animated explainer videos.