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So far Paul has created 50 blog entries.

The importance of audio in your marketing videos.

As video continues to become an increasing part of the marketing mix we look at the importance of audio when creating content. Whether it’s an explainer video, product demo, training or public information video your audio content will influence the impact of it upon your audience. Voice overs, backing music and sound effects all help set the tone of [...]

By |2015-10-09T15:36:32+00:00September 29th, 2015|Animated Explainer Video Blog|Comments Off on The importance of audio in your marketing videos.

E4 estings 2015 competition entry

For those of you not familiar with the annual E4 estings competition, this is where E4 allow anyone to have a go at creating a short clip used as a commercial to promote the E4 channel between shows. It’s a great opportunity for anyone to let their imagination run riot with a relatively loose criteria [...]

By |2019-01-03T16:36:36+00:00September 28th, 2015|Animated Explainer Video Blog|Comments Off on E4 estings 2015 competition entry

How much do Explainer Videos cost?

As marketing and promo departments increasingly look to video to engage their audiences we look at the costs involved in producing animated explainer videos. Explainer videos are typically short videos accompanied by a voice over used to explain products and services, they’re often used on website homepages as an alternative to text content. It won’t [...]

By |2015-10-05T15:24:25+00:00September 25th, 2015|Animated Explainer Video Blog|Comments Off on How much do Explainer Videos cost?

O2 chose animation for ‘Make them giants’ Rugby World Cup advertisement.

We love O2’s latest ‘Make Them Giants’ animated production to promote this year’s Rugby World Cup. Directed by Elliott Dear, the same illustrator behind John Lewis’s 2013 Christmas TV ad ‘The Bear and the Hare’ it’s a departure from the usual testosterone fuelled promotions normally associated with the beautiful game. The idea behind the animation [...]

By |2015-09-25T14:26:00+00:00September 11th, 2015|Animated Explainer Video Blog|Comments Off on O2 chose animation for ‘Make them giants’ Rugby World Cup advertisement.

What are whiteboard animations?

[coll_video][/coll_video]   Whiteboard Animations are short animated videos where you watch an artists drawing unfold accompanied by a spoken script. There are lots of ways whiteboards can be used from helping start-ups promote their big ideas and explaining complex subjects to increasing awareness of important issues and telling your very own story. Whiteboards are incredibly [...]

By |2015-09-28T14:23:22+00:00August 27th, 2015|Animated Explainer Video Blog|Comments Off on What are whiteboard animations?

Who didn’t check domain availability?

This week saw Google unveil a surprise restructuring creating a whole new parent company called Alphabet Inc. This surprising move was met with a combination of bewilderment and excitement as it has to be said that no one saw Google going through a rebranding exercise - ever! While the corporations best known businesses including Apps, Adwords, Youtube and [...]

By |2019-01-03T16:57:49+00:00August 13th, 2015|Animated Explainer Video Blog|Comments Off on Who didn’t check domain availability?

Did Jurassic Park invent the explainer video?

Now quite honestly it’s impossible to say who invented explainer videos as no one person did, but we reckon that you wouldn’t be far out by suggesting that one of the very first, and for that matter very best examples of an explainer video is the ‘cloning’ explainer in the first Jurassic Park movie way [...]

By |2015-08-03T14:36:46+00:00August 3rd, 2015|Animated Explainer Video Blog|Comments Off on Did Jurassic Park invent the explainer video?

Pint-sized Ashes 2015: Animated commentary from the BBC

Watch this great mixed media summary of the second day's play of cricket at Edgbaston in three minutes. The video mixes still photos, motion graphics and 2D animation to complement the sporting commentary. Check out more of these fantastic Ashes Cricket 2015 video montages at: BBC Cricket: The Ashes 2015 To find out more about how you [...]

By |2019-01-03T16:55:04+00:00July 31st, 2015|Animated Explainer Video Blog|Comments Off on Pint-sized Ashes 2015: Animated commentary from the BBC

How important is audio in your video?

As more of us move towards video content in a bid to engage an audience with an ever decreasing attention span, it’s worth remembering the importance of audio or perhaps lack of it when creating our videos. Whether it’s an explainer video, product demo, training or public information video your audio content will influence how [...]

By |2019-01-03T16:53:42+00:00July 22nd, 2015|Animated Explainer Video Blog|Comments Off on How important is audio in your video?

How Animated Explainer Videos Can Increase Your Reach.

While the ultimate goal of your content marketing is to drive sales, its value is in cultivating awareness of your brand and increasing your audience by establishing you as an industry expert. For you to develop a following and encourage others to share what you have to say you must first connect and engage with them [...]

By |2019-01-03T16:53:19+00:00July 1st, 2015|Animated Explainer Video Blog|Comments Off on How Animated Explainer Videos Can Increase Your Reach.