I think its fair to say that John Lewis have already proved that animation is hard to beat when creating that festive feeling with their iconic ‘The Bear & The Hare’ Christmas TV commercial back in 2013. Most recently brands including O2 with their Rugby World Cup ‘Make Them Giants’ campaign, Triumph Underwear and Crabbie’s captivating Grand National Ad have all made fantastic use of animation to capture the imagination of their audiences.
For many of us animation evokes memories of our childhood and it’s this that makes the format so powerful, thought provoking and persuasive. The viewer can be transported to far away lands where inanimate objects can be easily bought to life, giants can walk the streets of our towns and cities, and nothing is impossible.
We can use animation can be used in a number of ways to create interest in your business during Christmas and other festive periods, from creating animated explainer videos illustrating the reasons why customers should choose you to promoting your hottest products of the season and creating Christmas eCards to send to customers, associates, suppliers and work colleagues. As illustrated by the high street brands above animated shorts can be a hugely effective way of increasing your brand awareness with media that can be easily shared on social media.
Check out how our clients use animated explainer videos, and for more information on how you make use of animation for your business or organisation call us today on 0800 211 8571.