The importance of audio in your marketing videos.

As video continues to become an increasing part of the marketing mix we look at the importance of audio when creating content. Whether it’s an explainer video, product demo, training or public information video your audio content will influence the impact of it upon your audience. Voice overs, backing music and sound effects all help set the tone of [...]

By | 2015-10-09T15:36:32+00:00 September 29th, 2015|Animated Explainer Video Blog|Comments Off on The importance of audio in your marketing videos.

Pint-sized Ashes 2015: Animated commentary from the BBC

Watch this great mixed media summary of the second day's play of cricket at Edgbaston in three minutes. The video mixes still photos, motion graphics and 2D animation to complement the sporting commentary. Check out more of these fantastic Ashes Cricket 2015 video montages at: BBC Cricket: The Ashes 2015 To find out more about how you [...]

By | 2015-07-31T15:23:24+00:00 July 31st, 2015|Animated Explainer Video Blog|Comments Off on Pint-sized Ashes 2015: Animated commentary from the BBC

How important is audio in your video?

As more of us move towards video content in a bid to engage an audience with an ever decreasing attention span, it’s worth remembering the importance of audio or perhaps lack of it when creating our videos. Whether it’s an explainer video, product demo, training or public information video your audio content will influence how [...]

By | 2015-07-22T15:05:07+00:00 July 22nd, 2015|Animated Explainer Video Blog|Comments Off on How important is audio in your video?

Why you should be adding online video to your marketing mix.

It’s no secret that video is fast becoming a necessary part of digital marketing - For starters we all watch a lot more online videos than we used to, from music videos, film trailers and stupid cat videos, to product demonstrations, explainer videos and corporate presentations. Here are four very compelling reasons why you should [...]

By | 2015-04-20T15:46:05+00:00 April 20th, 2015|Animated Explainer Video Blog|Comments Off on Why you should be adding online video to your marketing mix.

The importance of storytelling in content marketing

Despite all the distractions of modern life there’s nothing we enjoy better than a good story, a skill practically all of us learn at a young age, whether from our parents, grandparents, teachers and peers, delivered to us sat around a camp-fire, in a lecture hall, over a pint of the good stuff with friends [...]

By | 2015-04-01T11:14:16+00:00 April 1st, 2015|Animated Explainer Video Blog|Comments Off on The importance of storytelling in content marketing

The science of animated whiteboard videos

How animated whiteboard videos engage audiences and improve the transfer of knowledge - making them great for your business... Today we watch more video than ever before, on average there’s around six billion hours of video watched per month on YouTube alone. Super-fast wifi and high definition smartphones, tablets and iPads enable us to conveniently watch online from [...]

By | 2015-07-22T17:03:31+00:00 February 12th, 2015|Animated Explainer Video Blog|0 Comments

The technicalities of kinetic typography in online video

What is kinetic typography? We’re not going to spend too long explaining this one - it’s text that moves! In particular we’re referring to text within online videos, whether in music videos, famous speeches, tributes or video animations, we’re looking at the various styles of kinetic text that are used to convey a specific idea, [...]

By | 2015-02-16T14:14:36+00:00 January 15th, 2015|Animated Explainer Video Blog|0 Comments

A history of YouTube video marketing.

Whether we’re consciously aware of it or not video marketing has become a part of our everyday lives, whether we’re creators, brands or consumers, in fact the roots of video marketing stretch way back, further than we realise. Since the early days of internet advertisers have searched for a format to equal the [...]

By | 2015-03-02T10:50:07+00:00 November 24th, 2014|Animated Explainer Video Blog|0 Comments