While the ultimate goal of your content marketing is to drive sales, its value is in cultivating awareness of your brand and increasing your audience by establishing you as an industry expert. For you to develop a following and encourage others to share what you have to say you must first connect and engage with them – this is where animated explainer videos come in – they are among the best tools to grab and retain the attention of prospects, and here is why…
GOOGLE LOVES VIDEO
Getting found on Google is crucial to driving traffic to your website and Google gives preferential treatment to videos – in fact according to Forrester Research you are 53x more likely to appear on page one of Google if you have a video on your webpage.
WE LOVE SHARING VIDEOS
Your customers and prospects want to connect with others just as you do, by sharing relevant and engaging content. Videos are among the most shared content, and sharing your explainer video provides your audience with a sense of satisfaction and earns them the respect of their peers and colleagues.
EXPLAINER VIDEOS GET TO THE POINT
As online attention spans get increasingly shorter it’s crucial that you communicate your key messages and USP’s in the most succinct, easily understood and engaging way possible. Research by the University of Hertfordshire revealed that whiteboard animations, a popular explainer video format improves understanding and information retention by up to 15%.
Ask yourself this:
Would you rather read 2000 words or watch a 2 minute video?
VIDEOS SUPERCHARGE YOUR EMAIL MARKETING
Email marketing that contains video content is hugely successful compared to simple text and images. Your email subscribers are two to three times more likely to click through to your website if you include video in your emails.
Find out more about getting an explainer video call 0800 211 8571 today