Explaining things can be difficult – If you’re worried that your website visitors are leaving before they understand what you offer then check out these ten fundamental reasons why videos engage audiences and how they can help retain your customers…
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- Since 2000 our attention spans on the internet have dropped from an average of 12 seconds to 8 seconds
- Your customers skim web pages, on average reading less that 20% of the text content
- Humans are visual beings, and our eyesight is the most dominant of our senses
- 90% of information transmitted to our brain is visual
- 50% of our brain is involved in visual processing and images are processed 60,000x times faster than written text
- Studies show that videos on websites increase the time that visitors stick around from 8 seconds to 2 minutes
- Animated explainer videos increase understanding by up to 15%
- It is estimated that by 2017, video will account for 69% of all consumer internet traffic
- People only remember 20% of what they hear and 30% of what they see. But they remember 70% of what they see and hear.
- Ask yourself… Would you rather read 2000 words or watch a two minute video?